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BEGIN:VEVENT
UID:20261018T190554Z - 53449@sa47a.odoo.com
DTSTART;TZID=Asia/Dubai:20261028T093000
DTEND;TZID=Asia/Dubai:20261028T153000
CREATED:20261018T190554Z
DESCRIPTION:<a href="https://www.f-cmo.co/event/strategic-marketing-for-fou
 nders-16">Strategic Marketing for Founders</a>\nIn just one day\, you you 
 get The marketing strategy insider tips you need to succeed. You’ll leav
 e with a value proposition you can defend\, a clear view of who you’re m
 aking promises to\, an honest read of your market\, and a one-page marketi
 ng strategy with objectives you can measure. Limited to 16 places.Who's it
  for?Technical founders who haven’t hired a marketing lead. Founders who
  are getting close to launch and want to de-risk the 'Go to Market' strate
 gy. Founders whose first GTM attempt didn't quite hit the goals intendedFo
 unders who need to differentiate their product in a market commoditised by
  AI.Founders who are doing Marketing themselves.4 Sessions in One Day Sess
 ion 1: You're already making marketing strategy decisions Product\, pricin
 g and channel decisions are marketing decisions. You're already messaging.
  It's time to make those marketing decisions intentional\, with an underst
 anding of which ones are important\, when. Revisiting your Value Propositi
 on. What promises are you making? What can you defend? Session 2: Not all 
 Marketing is for Customers You have some key stakeholders. Before launch\,
  your marketing strategy needs to consider your investors\, your first hir
 es\, your industry\, influencers and media. Almost anyone can vibe-code a 
 product. You need a story. You need to stand for something. You need red-l
 ines that you won't cross. That's what makes you different. Once you know 
 who you are and what you stand for\, you have the basis of a brand. Brand 
 is the last moat. Session 3: When was the last time you looked at your Mar
 ket?Who are your competitors? Don't say you don't have any - you do. Where
  is the power? Where are the risks? What are you taking for granted? What 
 if...We look at a bit of micro-economic theory to asses your market throug
 h different lenses. Session 4: One page\, One strategy Turn the day’s wo
 rk into a one-page Marketing Strategy. [...]
DTSTAMP:20261018T190554Z
LOCATION:THE ACADEMY AT DIFC LIMITED\, Unit 1401\, Level 14\, Gate Building
 \, Dubai International Financial Centre\, Dubai DU\, United Arab Emirates
SUMMARY:Strategic Marketing for Founders
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.f-cmo.co/event/strategic-
 marketing-for-founders-16">Strategic Marketing for Founders</a>\nIn just o
 ne day\, you you get The marketing strategy insider tips you need to succe
 ed. You’ll leave with a value proposition you can defend\, a clear view 
 of who you’re making promises to\, an honest read of your market\, and a
  one-page marketing strategy with objectives you can measure. Limited to 1
 6 places.Who's it for?Technical founders who haven’t hired a marketing l
 ead. Founders who are getting close to launch and want to de-risk the 'Go 
 to Market' strategy. Founders whose first GTM attempt didn't quite hit the
  goals intendedFounders who need to differentiate their product in a marke
 t commoditised by AI.Founders who are doing Marketing themselves.4 Session
 s in One Day Session 1: You're already making marketing strategy decisions
  Product\, pricing and channel decisions are marketing decisions. You're a
 lready messaging. It's time to make those marketing decisions intentional\
 , with an understanding of which ones are important\, when. Revisiting you
 r Value Proposition. What promises are you making? What can you defend? Se
 ssion 2: Not all Marketing is for Customers You have some key stakeholders
 . Before launch\, your marketing strategy needs to consider your investors
 \, your first hires\, your industry\, influencers and media. Almost anyone
  can vibe-code a product. You need a story. You need to stand for somethin
 g. You need red-lines that you won't cross. That's what makes you differen
 t. Once you know who you are and what you stand for\, you have the basis o
 f a brand. Brand is the last moat. Session 3: When was the last time you l
 ooked at your Market?Who are your competitors? Don't say you don't have an
 y - you do. Where is the power? Where are the risks? What are you taking f
 or granted? What if...We look at a bit of micro-economic theory to asses y
 our market through different lenses. Session 4: One page\, One strategy Tu
 rn the day’s work into a one-page Marketing Strategy. [...]
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