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TZID:Asia/Dubai
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DTSTART:20000101T000000
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BEGIN:VEVENT
UID:20260518T083159Z - 57769@sa47a.odoo.com
DTSTART;TZID=Asia/Dubai:20250909T083000
DTEND;TZID=Asia/Dubai:20250909T120000
CREATED:20260518T083159Z
DESCRIPTION:<a href="https://www.f-cmo.co/event/workshop-marketing-strategy
 -on-a-page-6">Workshop - Marketing Strategy on a Page</a>\nDuration: 4 Hou
 rs (including short breaks) Audience: Technical Founders\, Head of Growth\
 , CRO\, Marketing Managers Price: 1200 AEDWorkshop Objectives: Define core
  marketing strategy components on a single page.Identify the right markets
 \, segments\, and customer profiles to focus on.Clarify value propositions
  and competitive advantage.Prioritize key strategic choices: “Where to P
 lay” and “How to Win.”Build alignment across teams using a concise\,
  strategic frameworkAgenda Overview:Framing Strategy — What It Is and Wh
 y It Matters What is Strategy vs. Tactics? Strategy as choice: trade-offs 
 and prioritization. Anatomy of a One-Page Marketing Strategy Where to Play
  — Choosing Your Battleground Identifying Your Playing Field (Market). A
 voiding the “serve everyone” trap. Segmentation & Ideal Customer Profi
 les. 2.3 Competitor Mapping How to Win — Building Your Strategic Advanta
 ge Differentiation vs Distinctiveness. Value Proposition Design. Strategic
  Levers to Win Align\, Activate\, and Simplify Building the Strategy on a 
 Page\, Internal Alignment & Buy-In. Final Exercise: Fill in Your One-Page 
 Strategy. AI Tools for strategy and planning.
DTSTAMP:20260518T083159Z
LOCATION:TBC - Dubai Financial Center
SUMMARY:Workshop - Marketing Strategy on a Page
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.f-cmo.co/event/workshop-m
 arketing-strategy-on-a-page-6">Workshop - Marketing Strategy on a Page</a>
 \nDuration: 4 Hours (including short breaks) Audience: Technical Founders\
 , Head of Growth\, CRO\, Marketing Managers Price: 1200 AEDWorkshop Object
 ives: Define core marketing strategy components on a single page.Identify 
 the right markets\, segments\, and customer profiles to focus on.Clarify v
 alue propositions and competitive advantage.Prioritize key strategic choic
 es: “Where to Play” and “How to Win.”Build alignment across teams 
 using a concise\, strategic frameworkAgenda Overview:Framing Strategy — 
 What It Is and Why It Matters What is Strategy vs. Tactics? Strategy as ch
 oice: trade-offs and prioritization. Anatomy of a One-Page Marketing Strat
 egy Where to Play — Choosing Your Battleground Identifying Your Playing 
 Field (Market). Avoiding the “serve everyone” trap. Segmentation & Ide
 al Customer Profiles. 2.3 Competitor Mapping How to Win — Building Your 
 Strategic Advantage Differentiation vs Distinctiveness. Value Proposition 
 Design. Strategic Levers to Win Align\, Activate\, and Simplify Building t
 he Strategy on a Page\, Internal Alignment & Buy-In. Final Exercise: Fill 
 in Your One-Page Strategy. AI Tools for strategy and planning.
END:VEVENT
END:VCALENDAR