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Webinar - The Full-Stack CMO

2 Hours. Webinar or Classroom.
90% of Marketing Managers will never reach the C-Suite.


The jump from Marketing Manager to Marketing Director or CMO is a career "choke point."


In a hyper-competitive market, seniority isn't earned by years of service; it’s earned by a fundamental shift in perspective. Most managers are masters of execution. But a CMO must be a master of fiduciary responsibility and business strategy.


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If you aren’t investing in the shift from running campaigns to owning the market, you risk being overlooked for the roles you want most.


Join us for a 2-hour intensive taster session: "The Full-Stack CMO."


This is for the leaders who recognize that to be considered for a senior role, you must speak the language of the Boardroom, not just the Creative Department.


What sets a CMO candidate apart:


  • Beyond Promotion: Mastering the other 80% of the role (Pricing, Positioning, and Perception).
  • Financial Authority: Learning to lead with P&L, LTV, and Profit over tactical metrics like CPC or likes.
  • The Multi-Year Roadmap: Moving from quarterly sprints to enterprise-wide vision.
  • The Audit: A 10-point self-assessment of your current competencies vs. what the market actually demands.


The space at the top is narrow. The competition is fierce. The difference is your investment in the "C" and the "O" of the CMO role.

What you will get in 2 hours


Part 1

  • What is the difference between a Marketing Manager and a CMO?
    • Why the C and O are important.
    • Strategic Vision: Moving from 3-month campaigns to 3-year roadmaps.


Part 2

  • A (re)introduction to Marketing Strategy
    • What is a Market? What is your Market?
  • Microeconomic theory of markets.
    • Market Analysis - Competitors, Consumer power, SWOT
  • The XPs
    • Product - What you sell is a marketing decision. 
    • Pricing - One of the most misunderstood tools in a Marketer's mix.
    • Positioning - Not just physical markets or channels, but where you compete.
    • Perception - Branding. 
    • & then... Promotion


Part 3

  • From Marketing Manager to Marketing Leader
  • Financial Stewardship: Speaking the CFO’s language (P&L over CPC).
  • A CMO’s real KPIs (CPA, NPS, Customer Lifetime Value, Profit)
  • Cross-Functional Influence: How to lead departments you don’t manage.
  • Self-Assessment: A 10-point audit of current competencies vs. CMO requirements.
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