(Fractional) CMO for Marine & Yachting
Marketing can be very specific in certain verticals. We offer Fractional CMO services specially designed for companies operating in the Marine, Yachting and the Blue Economy. From Yacht Management to sailing in the Metaverse, we can help.
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Sailing CMOs
Sailors are a diverse, tribal group of customers. From the smallest Optimist dinghy to the largest custom sailing superyacht, sailing is a complicated and misunderstood pastime. Our Fractional CMOs have worked with clothing brands, manufacturers, sailing sports rights holders and yacht clubs.
Blue Economy CMOs
Those of us who enjoy clean, sustainable waterways for our work and pleasure are committed to find ways to protect the rivers, lakes, seas and oceans with innovations in sustainability and new technology. From electric boats to a million new uses for seaweed, our CMOs are ready.
Yachting Start-up CMOs
Technology is changing the yachting industry. A new generation of founders is applying innovation to their yachting ventures. Our Chief Marketing Officers work with SaaS companies, Web3 Yachting Start-Ups and those changing yachting recruitment, charter and management.
Hybrid Lived-Experience / AI CMO Services for Marine and Yachting
We use AI tools that are designed specifically for marketing teams. We sense check their output to ensure that it is appropriate for the marketplace and doesn't deliver cliched or stereotyped output. Some of the 'out of the box' projects we can deliver include:
4Cs Strategy Builder for Yachting Start-Ups & Ventures
Unlock clarity and competitive edge with our intuitive 4Cs Strategy Builder. Designed for small, agile yachting start-ups, this tool guides you through the essential pillars of strategic planning: Consumer, Company, Category, Culture. This powerful AI tool produces insights and actionable plans. The output is also used to create our Strategy on a Page - Where to Play, How to Win.
Brand and Audience Research Tool
A structured approach to initiating yachting and marine persona development through goal and brand analysis. By evaluating customer interactions, market position, and behavior, this tool sets the foundation for actionable personas to inform strategies for sailing brands large and small.
Brand Identity & Visual Expression Template
Develop a deep understanding of brand positioning and translate it into a unique visual identity through analysis, strategy, and design. Update brands for a younger demographic connecting strategy with execution for future growth
Business Brief Generator for Blue Economy Innovators
A strategic approach for developing business briefs that guide creative development. By focusing on Blue Economy market opportunities, audience insights, and business objectives, this tool ensures briefs are commercially grounded and provide clear direction for sustainability brand's creative strategy.
Sailing Persona & Insight Development
A structured approach to initiating persona development through goal and brand analysis. By evaluating sailor interactions, market position, and behavior, this AI tool sets the foundation for actionable personas to inform strategies for sailing brands and those who want to target sailors in their marketing.
Creative Strategy - Big Yachting & Marine Idea Machine
This tool uses AI to uncover ground-breaking concepts that challenge marine category conventions and shift cultural perspectives. It develops transformative ideas that push creative boundaries while being tethered to strategic brand goals.
