(Fractional) CMO Services
We offer Chief Marketing Officer services as experienced humans with lived experience and AI CMOs... or we can offer a hybrid model that combines real-world insights with efficiency.
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Lived Experience CMOs
Our Chief Marketing Officers are professionals with broad and deep experience across geographical markets and industries. From start-up to Enterprise, from London and Sydney to Dubai and Jeddah, our CMOs have both lived experience and memory.
AI CMOs
Can an AI do the job of a CMO. Perhaps. We are working with several companies that are developing AI products that are designed for marketing teams to help with the Chief Marketing Officer function. Depending on your industry and market, AI tools can deliver insight quickly and efficiently.
Hybrid Human & AI CMOs
If you understand how a Fractional CMO can deliver long term growth, built on strong fundamentals for a fraction of the price in a fraction of the time, then you can understand how a CMO with lived experience supervising an AI CMO is a powerful combination.
Hybrid Lived-Experience / AI CMO Projects
We use AI tools that are designed specifically for marketing teams. We sense check their output to ensure that it is appropriate for the marketplace and doesn't deliver cliched or stereotyped output. Some of the 'out of the box' projects we can deliver include:
4Cs Strategy Builder
Unlock clarity and competitive edge with our intuitive 4Cs Strategy Builder. Designed for marketers, strategists, and brand teams, this tool guides you through the essential pillars of strategic planning: Consumer, Company, Category, Culture. This powerful AI tool produces insights and actionable plans. The output is also used to create our Strategy on a Page - Where to Play, How to Win.
Brand and Audience Research Tool
A structured approach to initiating persona development through goal and brand analysis. By evaluating brand interactions, market position, and behavior, this tool sets the foundation for actionable personas to inform strategies for brands large and small.
Brand Identity & Visual Expression Template
Develop a deep understanding of brand positioning and translate it into a unique visual identity through analysis, strategy, and design. Gain insights and guidance that connect strategy with execution for consistent brand communication.
Business Brief Generator
A strategic approach for developing business briefs that guide creative development. By focusing on market opportunities, audience insights, and business objectives, this tool ensures briefs are commercially grounded and provide clear direction for any brand's creative strategy.
Persona & Insight Development
A structured approach to initiating persona development through goal and brand analysis. By evaluating brand interactions, market position, and behavior, this AI tool sets the foundation for actionable personas to inform strategies for brands large and small.
Creative Strategy - Big Idea Machine
This tool uses AI to uncover groundbreaking concepts that challenge category conventions and shift cultural perspectives. It develops transformative ideas that push creative boundaries while being tethered to strategic brand goals.
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Fractional CMO Services in Dubai, Abu Dhabi, KSA and Bahrain