Duration: 4 Hours (including short breaks)

Audience: eCommerce founders, digital marketers, retail strategists, product managers, and brand teams

Price: 1200 AED

Workshop Objectives

By the end of this course, participants will be able to:

• Understand key historical shifts in eCommerce and how they shape the present.
• Grasp emerging models like Composable Commerce and Conversational Commerce.
• Analyze platform-led shifts in consumer behavior (e.g., TikTok, LinkedIn).
• Prepare for the impact of agentic AI on digital retail.
• Build a futureproof strategy for eCommerce innovation.

Agenda Overview

Past to Present — eCommerce in Flux

Goal: Understand where eCommerce came from and how recent disruptions have reshaped it.

A Brief History of eCommerce 

• "No-one will ever do that..." 
• The COVID-19 Effect
• Platform power (Amazon, TikTok, Shopify).

The Rise of Modular & Social Commerce

Goal: Introduce flexible backend systems and new social shopping behaviors.

• What is Composable Commerce?
• Conversational Commerce & ‘Invisible Platforms’ 
• Tools for enabling conversational buying (chatbots, CRM + AI, automation).

TikTok & the Creator-Led Commerce Boom

Goal: Understand how TikTok is transforming discovery and purchase behaviors.

• TikTok: From Entertainment to Marketplace
• How algorithms shape product discovery.
• TikTok Shop, Live Shopping & Affiliate Models

Agentic AI & the Futureproof Store 

Goal: Equip participants to anticipate and adapt to the next wave of AI-driven commerce.

• What Is Agentic AI?
• AI-Powered Personalization & Merchandising
• The Futureproof Store: Key Capabilities