Duration: 4 Hours (including short breaks)

Audience: Technical Founders, Head of Growth, CRO, Marketing Managers

Price: 1200 AED

Workshop Objectives:

•  Define core marketing strategy components on a single page.
• Identify the right markets, segments, and customer profiles to focus on.
• Clarify value propositions and competitive advantage.
• Prioritize key strategic choices: “Where to Play” and “How to Win.”
• Build alignment across teams using a concise, strategic framework

Agenda Overview:

Framing Strategy — What It Is and Why It Matters

What is Strategy vs. Tactics? Strategy as choice: trade-offs and prioritization. Anatomy of a One-Page Marketing Strategy 

Where to Play — Choosing Your Battleground

Identifying Your Playing Field (Market). Avoiding the “serve everyone” trap. Segmentation & Ideal Customer Profiles. 2.3 Competitor Mapping

How to Win — Building Your Strategic Advantage

Differentiation vs Distinctiveness. Value Proposition Design. Strategic Levers to Win

Align, Activate, and Simplify

Building the Strategy on a Page, Internal Alignment & Buy-In. Final Exercise: Fill in Your One-Page Strategy. AI Tools for strategy and planning.