Everything a Chief Marketing Officer Does - Just Fractional

What you get:

• Market & competitive analysis
• Brand Strategy
• Go-to-market strategy
• Growth planning and budget prioritisation
• Marketing OKRs aligned with business goals

Who it’s for:

Founders and exec teams who know they need marketing to drive growth — but need a clear, grounded plan from someone who’s been there before.

“The Burj Khalifa's foundations go 50 metres down into the sand to create an instantly recognsibe symbol of Dubai's brand. We know that to build something that is known globally as the best in the world, we need to make sure the foundations are solid. Engaging a Fractional CMO allows us to build with confidence.”

— Co-founder, Productivity SaaS Start-up, Dubai Design District, Dubai, UAE

You’re not just building a product — you’re building perception & value

What you get:

• Brand architecture and narrative frameworks
• Clear messaging hierarchies for products or services
• Tone of voice guidelines
• Stakeholder-ready storylines
• Internal brand alignment across teams

Who it’s for:

• Early-stage companies looking to move beyond a logo and tagline — and establish a real, resonant brand foundation.
• Companies that need to re-brand to keep up with changing attitudes and trends. 

“In the age of AI, when everything is reduced down to it's component parts and customers have perfect information about the product offer, we need to stand out and diferentiate ourselves in a second. We need our customers using our brand in their AI prompts to be discovered.”

— Ali, CEO, Fintech Scale-up, Abu Dhabi

Martech Solutions that are built and designed in Seattle or San Francisco often don't work in markets like the Middle East. Stack decisions can make or break scale. We keep your tech lean, smart, and integrated. From CMS to CRM, from Email for WhatsApp, from Instagram to Tik-Tok, from loyalty to coupons, from retargeting to recurring revenue, the decisions about which marketing technology to use are hard.

What you get:

• Audit of current tools and systems
• Vendor-agnostic recommendations & RFP management
• CRM, automation, analytics setup
• Reporting dashboards aligned with KPIs
• Training for internal teams

Who it’s for:

• Companies overwhelmed by too many tools — or underwhelmed by poor results. Especially technical founders who need objective, independent advice.
• Companies that have grown quickly using spreadsheets and social and now need an integrated marketing stack to scale. 

“We avoided an AED 150K mistake by bringing in a Fractional CMO who had local knowledge of which solutions were optimised for Arabic and the local market. That alone paid for the engagement.”

— CFO, Web3 App, KSA

You don't need a full time CMO with an executive package. You need young, hungry marketing experts who can deliver growth on a day to day basis.

What you get:

• Org structure for growth
• Talent Gap Analysis, Training and Professional Development 
• Job descriptions and interview processes
• Team coaching and onboarding
• Freelancer and agency vetting
• Succession planning & knowledge transfer 
  

Who it’s for:

• Technical Founders who are unsure how to build their marketing team — or stuck with junior staff and no leadership.
• Companies that don't want to use agencies to find marketing talent and don't want to do it themselves. 

“Our marketing team grew organically through networking, but we made mistakes and hired the wrong people for certain roles. Having a strategy really helped us build the marketing department into a growth driver.”

— Founder, Travel Tech Startup, Bahrain

The person running your Telegram community is not the person who is doing Keynote speeches at industry events or presenting the 5 year marketing plan to potential investors. Marketing needs a seat at the Boardroom table to help make company defining decisions. 

What you get:

• C-suite experience - confident advocates for the marketing function, confidence at the table. 
• Transparent reporting against agreed metrics.  
  
• Research and Analysis to feed into key documents for investors and stakeholders 
  
• Forecasting
• Alignment with CFO, CEO and sales leadership

Who it’s for:

• Start-ups preparing to raise, or post-raise companies needing accountability and transparency in growth plans.
• Companies that are maturing and need 'heavy-hitters' to engage with industry leaders and stakeholders as peers. 

“Our investors always raised their eyebrows when we introduced our Head of Marketing. They didn't have the experience or the gravitas to convince the investors that the money was being spent wisely for the long term growth of the company. Hiring a Fractional CMO showed that we were serious about marketing to the right people.”

— CEO- Co-Founder, Series A Fintech, Dubai

Maybe you don't want or need in-house marketing people. Maybe you want to use agencies and partners to execute the marketing plan. Choosing the right agency can have a big impact on your business outcomes. Building partnerships can provide mutual benefits. 

What you get:

• Briefing and RFP management
• KPI setting and vendor accountability
• Budget and performance tracking
• Consolidated reporting and strategic direction
• Replacing underperforming agencies

Who it’s for:

• Companies frustrated by inconsistent results from agencies or freelancers — without anyone in-house to manage them effectively.

“We didn’t need another agency — we needed someone to manage the agency. That made all the difference.”

— Head of Ops, Sustainability Venture, Bahrain