Stop opening your Linkedin messages like this -
“Hey David, I came across your profile and was impressed by the work you’re doing at Pilote Media…”
or this -
Hi David, your work as a Fractional CMO at Pilote Media really stood out. I help agencies deliver high-converting … Would love to connect and explore possible collaboration
or this -
Hi David, big fan of the work you and your team do at Pilote Media Network & Full-Stack Marketing Agency! Always looking to connect with though (sic) leaders!
or this -
Hi David, I see you’re leading digital growth at Team Pilote. I’d love to connect and share how …’s all-in-one platform can help boost your sales and streamline marketing.
What I see…
Hi [Insert Name], My AI scraped your details from Linkedin and thinks that you do [Insert variable here] at [insert company here]. I’ve never actually seen your work, but here is a pitch for something that is loosely targeted at you based on a keyword and a high-level geography.
This is SPAM. This is bad for your brand. This makes you look lazy and uninformed at best. At worst you are lying - which is never a good start to a trusting relationship.
It gets worse if you are paying for these messages. You are wasting your marketing money on leads that will never convert while eroding brand trust.
This is a CRO mindset. Growth at all costs. A fixation with dashboards and short term metrics and the wrong OKRs. This is not a long-term Marketing strategy. Stop doing it.
