Duration: 4 Hours (including short breaks)

Audience: Marketing professionals, brand managers, partnership leads, and B2B marketers.

Price: 1200 AED

Workshop Objectives:

• Understand the fundamentals of sponsorship marketing.
• Build a strategic sponsorship framework aligned with business goals.
• Evaluate and match sponsorship opportunities with target audiences and brand positioning.
• Plan creative activations that maximize ROI.
• Use sponsorships as tools for stakeholder management and account-based marketing (ABM).

Agenda Overview:

Foundation of Sponsorship Strategy 

What is Sponsorship? Why Sponsorship? Building a Sponsorship Strategy

Audience & Opportunity Matching 

Sponsorship Activation & Engagement. Understanding Your Audience. Rights Holders: Who They Are and What They Offer. Matching Brand with Sponsorship Opportunities. Sponsorship Due Diligence

Sponsorship Activation & Engagement

From Logo Slapping to Brand Storytelling. Activation Channels & Tactics. Measurement & ROI. 

Stakeholder Management & Account Based Marketing

Sponsorship for Stakeholder Management. Sponsorship in Account-Based Marketing